One of his significantly successful partnerships has been with distinguished New Zealand designer Karen Walker. James Temelli, advertising supervisor of award-winning Victorian-based retailer Temelli Jewellery, agrees. He says his shops enjoy good relationships with suppliers, which include Pandora, Thomas Sabo and Hot Steel. “We go out of our means and assist organise promotion of those branded products to our customer Jewelery News database,” he says. While many have tried – with varying degrees of success – to follow in Pandora’s footsteps, taking classes from its marketing book and cashing in on the craze for jewelry brands, the reality is that Pandora’s product was nothing new. Until both of those components are resolved, the quick to medium-term future prosperity of the natural diamond trade will stay challenged.

  • Angular diamond shapes set in gold, contrasting designs, and modern strains attribute of the 1920s and Thirties will dominate the jewellery market.
  • Brands are
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